I spearheaded the modernization of Questline Digital's newsletter product to align with industry trends, address user needs, and equip sales teams with key talking points for renewal conversations.
I collaborated with content creators to develop formats specifically designed for optimal readability in email inboxes, along with the necessary tools and templates to support these formats.
I also enhanced the Engage application and Engage CMS to enable creators to control how content is displayed across various contexts.
