Questline Digital's Smarter Home product is a white labeled microsite aimed at educating energy utility customers about home energy efficiency and technology. Its also a driver to the utility marketplace and other program offerings.
The original animated video content format was intriguing, but costly to produce and difficult to customize and scale. I led the initiative to refactor the existing concept to leverage the Engage platform and its vast content library. This provided customers access to lower cost assets and content they had previously licensed.
